Table of Contents Understanding the New Rules: Building an Audience and a Career in the Digital Age Table: Defining the Terms Introduction to the Interviews Film & Video Michael Buckley: Creator of “What the Buck” Mike Chapman: Animator and Writer, “Homestar Runner” Ze Frank: Multimedia Artist and Creator of “theshow” Curt Ellis: Documentary Producer and Writer, King Korn Michael “Burnie” Burns: Creator of “Red vs. Blue” Sandi DuBowski: Documentary Filmmaker, Trembling Before G-d Gregg and Evan Spiridellis: Co-Founders, JibJab Media Timo Vuorensola: Science Fiction Director, Star Wreck Steve Garfield: Videoblogger Robert Greenwald: Documentary Filmmaker, Iraq for Sale M dot Strange: Animator, We Are the Strange Music Jonathan Coulton: Singer-Songwriter Damian Kulash: Singer and Guitarist, OK Go DJ Spooky: Composer, Writer and Multimedia Artist Jill Sobule: Singer-Songwriter Richard Cheese: Singer Chance: Singer-Songwriter Brian Ibbott: Host of the Podcast “Coverville” Visual Arts Natasha Wescoat: Painter, Designer and Illustrator Tracy White: Comics Artist, “Traced” Matt W. Moore: Artist and Graphic Designer Dave Kellett: Comics Artist, “Sheldon” Dylan Meconis: Graphic Novelist, “Family Man” Writing Sarah Mlynowski: Novelist, “Magic in Manhattan” series and Me vs. Me Brunonia Barry: Novelist, The Lace Reader Lisa Genova: Novelist, Still Alice Kris Holloway: Non-Fiction Author, Monique and the Mango Rains Comedy & Magic Eugene Mirman: Comedian and Writer Dan and Dave Buck: Pioneers of Extreme Card Manipulation Mark Day: Comedian and YouTube Executive Resources Exploring the New Business Models Power Tools for Audience-Building, Collaboration and Commerce Supplemental Reading Acknowledgments About the Author
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